TharaETHICAL INVESTMENT DIRECTORY

Know who you can trust with your money.

Thara is a transparent, evidence-based, community-vetted directory of ethical investments. Every stock, ETF, pension fund, savings account and plan is scored against a published rubric, with the source shown for every claim, so you can find investments that fit your values and check what you already hold against the same data.

Scored across eight ethical categories, each on its own published rubric:

What you can find here

Repository

Search and filter a scored directory of stocks, ETFs, pension funds, savings and plans. Open any listing for its full profile: why to avoid it, the sources behind every claim, news to cross-check, and ethical alternatives.

Evaluate my portfolio

Upload a statement in any format, or add holdings manually, and see your portfolio scored against the same data, weighted by how much you hold, with the holdings driving your worst scores called out.

Contribute

Suggest companies to boycott, with reasons and sources. Every submission is checked by editors before it appears in the repository, so the data stays trustworthy.

Connect to API P2

Check individual symbols or whole portfolios programmatically, with an endpoint for AI agents so your own assistant can do the checking for you.

How it works

1 · FindBrowse or search the directory and filter by the categories you care about.
2 · Open a profileRead the reasoning, follow the sources and news links, see the alternatives.
3 · Check your holdingsScore what you already own against the same rubric.
4 · Add to itContribute companies and sources; editors vet everything before it publishes.

Repository

Every stock, ETF, pension fund, savings account and plan we have scored, searchable by name or ticker and filterable by ethical category, region and investment type.

Repository / Company
B

Company

68
Overall ethical score
(higher is better)

Why not to invest

Scores by category

Each category is scored on its own published rubric rather than merged into one verdict, so disagreement with a single category does not force you to dismiss the whole score.

News for cross-checking

    Every claim on this page links to its source so you can check it yourself.

    Ethical alternatives
    Performance & rating P2
    Stock performance and rating data arrive in Phase 2, per the PRD. Shown here as a placeholder so the layout is reviewable.

    Evaluate my portfolio

    Check what you already hold against the same data the repository uses. Scores are weighted by the amount you hold in each position, so a large holding in a poor performer moves your score more than a small one.

    Upload your statement or export — any format PDF, CSV, Excel, images, or your broker, bank or pension provider's own export. Parsed with AI assistance, then confirmed by you before anything is scored.

    Add a holding manually fallback when AI mis-parses an upload · PRD risk R6
    Your holdings
    Login is required before scoring. You appear to be logged in for this demo.

    Contribute

    Add a company you believe should be boycotted, with your reasons and sources. Community knowledge feeds the directory, but nothing publishes automatically.

    Vetting gate: every submission enters an editorial vetting queue and is checked against the published evidence standard before it appears in the repository. Vetting turnaround and staffing are still to be decided.
    Submit a company for boycott
    Named claims need sources. Unsubstantiated submissions are rejected at vetting.
    Your submissions
    Meridian Cotton Group
    Labour rights & supply chains    In vetting
    Halcyon Data Systems
    Surveillance & human rights    In vetting
    Southline Pipelines plc
    Fossil fuels & climate    Published
    Argent Insurance Group
    Governance, corruption & tax justice    Sources insufficient
    A public correction process applies to published claims, per the PRD's defamation mitigation.

    Connect to API

    Check individual symbols or whole portfolios programmatically. Internal in Phase 1, public self-serve in Phase 2. Key-based authentication, rate limits on the free tier, versioned and documented from day one.

    Endpoints
    GET/symbol/{symbol}
    Check an individual symbol. Phase 1 internal / Phase 2 public.
    POST/portfolio/check
    Check a whole portfolio. Phase 1 internal / Phase 2 public.
    POST/portfolio/score
    Score for a weighted portfolio. Phase 1 internal / Phase 2 public.
    POST/portfolio/evaluate
    Evaluate a portfolio from an attachment (PDF, CSV), AI-enabled. Phase 2.
    MCPmcp://ethical-directory
    Let AI agents query the dataset and check portfolios. Phase 2.
    Your API keys

    Self-serve keys open with the public API in Phase 2. Free tier requests are rate-limited; professional tier raises the limits.

    cd_live_7f3a…9e21  (mockup: shown once)
    Phase 2 preview. The MCP endpoint lets an AI agent check your portfolio inside your own assistant: the "agent investor" concept from the PRD, without this site holding your credentials.